Jesse Little; JJL Motorsports head to Homestead for Truck Series season finale

HOMESTEAD, Fla. – On the heels of their fifth top-10 finish of the 2018 NASCAR Camping World Truck Series (NCWTS) season, Jesse Little and JJL Motorsports head to Homestead-Miami (Fla.) Speedway, site of Friday night’s season-finale looking to end their season – the same way it started, with a top-10 finish in its Skuttle Tight Ford F-150.

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With new partner, Jesse Little; JJL Motorsports returns to Texas Motor Speedway

FORT WORTH, Texas – Set to make their first NASCAR Camping World Truck Series (NCWTS) start since Las Vegas (Nev.) Motor Speedway in September, JJL Motorsports and driver Jesse Little return to action for two of the final three races this year starting with Friday night’s JAG Metals 350 at Texas Motor Speedway.  Read More

Jesse Little; JJL Motorsports prepared to roll the dice in Las Vegas debut

SHERRILLS FORD, N.C. – Back on the NASCAR Camping World Truck Series (NCWTS) trail, Jesse Little and his part time JJL Motorsports team head to Las Vegas (Nev.) Motor Speedway eying their fifth top-10 finish of the season in Friday night’s World of Westgate 200.  Read More

JJL Motorsports welcomes returning marketing partner and new partner for upcoming Bristol Truck Series race

SHERRILLS FORD, N.C. – Set to continue their impressive presence on the NASCAR Camping World Truck Series (NCWTS) tour, JJL Motorsports officials announced today that the Wings Over North Georgia Air Show (WONG) presented by Parker FiberNet will return as the team’s primary marketing partner for Jesse Little at Bristol (Tenn.) Motor Speedway on Thurs., Aug. 17.  Read More

Villa Lighting delivers the Eaton 200 Race Report

Jesse Little, No. 97 Rustic Rub Co. | JJL Motorsports Ford
NASCAR Camping World Truck Series (NCWTS)
Gateway (Ill.) Motorsports Park Villa Lighting delivers the Eaton 200 

Box Score Report
Race No. 10 of 23

Started: Ninth
Finished: Seventh
Laps: 160| 160
Status: Running

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Jesse Little; JJL Motorsports look for another career-finish at Gateway Motorsports Park

MADISON, Ill. – On the heels of their impressive sixth-place outing last weekend at Iowa Speedway, JJL Motorsports and driver Jesse Little look to duplicate or better their performance in Saturday night’s Villa Lighting delivers the Eaton 200 at Gateway (Ill.) Motorsports Park.  Read More

Jesse Little earns career-best NASCAR Camping World Truck Series finish at Iowa Speedway

Jesse Little, No. 97 JJL Motorsports | Rustic Rub Ford
NASCAR Camping World Truck Series (NCWTS)
Iowa Speedway | M&M’s 200 presented by Casey’s General StoresBox Score Report
Race No. 9 of 23

Started: 13th
Finished: Sixth
Laps: 200 | 200
Status: Running

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JJL Motorsports and Jesse Little focused on another strong performance at Iowa Speedway

NEWTON, Iowa – Excited to return to the NASCAR Camping World Truck Series (NCWTS) scene, JJL Motorsports heads to Iowa Speedway this weekend confident about contending for a win in Saturday night’s M&M’s 200 presented by Casey’s General Store.  Read More

Rustic Rub Co. to support JJL Motorsports at Gateway Motorsports Park

SHERRILLS FORD, N.C. – On Saturday, Feb. 24, Rustic Rub founder Jim Grindstaff was relaxing at home when he saw a sponsorless Jesse Little and his JJL Motorsports blossom during a NASCAR Camping World Truck Series race at Atlanta (Ga.) Motor Speedway.

Impressed by his performance and his demeanor, Grindstaff wanted to find a way to support the family-owned team. Pledging his support of his Midwest BBQ rub success, JJL Motorsports has added the upcoming Gateway 200 at Gateway (Ill.) Motorsports Park to their 2018 Truck Series schedule.

Founded in 2016 by U.S. Air Force veteran and restaurant entrepreneur Grindstaff, Rustic Rub Co. started as a BBQ rub company initially releasing All Purpose and Three Kings rubs, however, the company’s success has evolved into a brand and lifestyle since releasing their own version of a Bloody Mary mix.

Now, the Belleville, Ill. company – located just 10 miles east of St. Louis, Mo. – – the heart of Midwest BBQ country, products can found in over 50 retailers within the St. Louis and metro-east area; as well as online at

“My kids mean the world to me and letting them watch cartoons in the living room sometimes keep the peace,” Grindstaff recalled of that February afternoon. “The day of the Atlanta Truck Series race was no different. I sat in my bedroom watching the truck race and this blue Ford with orange stripes caught my attention.

“Before I knew it, I was cheering for Jesse Little, the underdog, and how he was showing bigger teams how to get around the track. I consider my company an underdog as well, so becoming an immediate fan and supporter of Jesse’s was a no brainer.”

“After some initial conversations with the organization, we formed a relationship and we’ll be the primary marketing partner at Gateway and everyone at Rustic Rub is excited. This is an opportunity to accelerate our growth. JJL Motorsports has been outstanding with their support and direction on getting the most of my partnership. I’m looking forward to the race next month.”

Little, 21, has never been to Gateway – but is upbeat about the team’s potential in the June 23 race.

“I just want to thank Jim and for coming on board with us at Gateway,” Little added. “It’s been a pretty good season for us thus far. Charlotte didn’t go as well as we’d hope, but we still had speed and we’re taking that momentum to Iowa and then Gateway.

“As we continue to grow our JJL Motorsports team it’s encouraging and very humbling to know that there are people out there watching us and are cheering us on. Gateway is an opportunity for all of us and we look forward to accelerating to our fullest potential.”

Looking ahead, JJL Motorsports plans to compete in the American Ethanol 200 at Iowa Speedway on June 16, while also having open inventory for funded drivers aboard their Ford F-150s during the summer and fall stretch.

In 16 NASCAR Camping World Truck Series starts, Little has earned three top-10 finishes at Iowa Speedway (2017), Atlanta Motor Speedway and Dover International Speedway (2018) respectively.

For more on the Rustic Rub Co. and their products, please visit

For additional information on JJL Motorsports, please visit

JJL Motorsports tweets too. Follow them @JJL_Motorsports.